Case Study
DigitalDesignNYC
During my time at Digital Design NYC I focused mainly on visual design while working alongside developers and clients. I worked around existing design systems, conducted design discovery, workshops, created wireframes and responsive websites.
Role
Visual Designer
Focus
Accessibility & Responsive Design
Type
Agency Work
Impact at a glance
Accessibility, discovery, and delivery.
Problem
Clients needed accessible products, improved sign-up and retention flows, and responsive mobile experiences within existing design systems.
Approach
Accessibility audits and workshops, product discovery, wireframes, and responsive design from existing systems.
Outcome
Delivered accessibility workshops, redesigned flows and mobile views, and strengthened client design systems.
Workshop
Accessibility Workshop
I conducted an internal accessibility audit to be presented to the client, current designer and developer. The presentation contained resources, and how to design specifically for visually impaired audiences. I ended the presentation with next steps and suggestions to make a more accessible app.
Discovery
Product Discovery
I worked on re-designing the flow, as well as suggest changes in the visual design to increase user sign up and retention.
Flow redesign
Revised sign-up and onboarding flow to reduce drop-off at key decision points.
Visual updates
Suggested visual design changes within the existing design system to boost conversion.
Client project
Antoine Lours Responsive Mobile View
Re-designed the Antoine Lours website responsive mobile view from an existing design system as well as provided suggestions to improve the desktop view. I also worked on creating a digital presence for this particular client.
Mobile layout
Adapted the desktop design system to a touch-first mobile experience with adjusted spacing and hierarchy.
System coherence
All components built from existing tokens, with no new patterns introduced.
Digital presence
Designed the full digital presence for the client, extending the brand across new touchpoints.
Agency website
Digital Design NYC Website
Worked on the homepage and designed the "new" section of the website for Digital Design NYC.
Next steps
There's more to see.
This is just a glimpse of the work I have done. Please schedule a time through my Calendly if you would like to see more!